Start PNC
A mobile app designed to teach financial literacy to children aged 6-12
Overview
The Start PNC app was inspired by the realization that there was a gap in financial education tools designed specifically for youth. Observing the lack of engaging and educational resources for children aged 6-18 in PNC's offerings, our team of interns envisioned a mobile app that would teach kids the importance of saving and financial concepts in a fun and interactive way. This project aimed to bridge the educational gap, making financial literacy accessible and enjoyable for younger audiences.
As the sole developer, I lead the creation of this prototype during a ten-week summer internship. My role involved translating our team's research and design ideas into a functional app. We decided to focus on children aged 6-12, based on market research and competitive analysis, and named the app "Start PNC." The app features a user-friendly interface, designed collaboratively with UX/UI interns, to engage young users and facilitate learning through interactive elements and gamification.
The prototype was presented to the Digital Team with the aim of future adoption by PNC. This project showcased my ability to integrate technical development with creative and educational design, resulting in a comprehensive tool that addresses a crucial need in financial education for youth.
Technologies
Key Features
- Home dashboard with top-level view of accounts and tasks
- Interactive tips from Artie (StartPNC's mascot)
- Child's "checking" account with money request functionality
- Savings sub-account with wishlist creation and fund transfers
- Parent-assigned tasks with approval system
- Progress tracking with points system for goal completion
- User-friendly interface designed for children aged 6-12
Implementation
- Conducted market research and competitive analysis to identify target audience
- Collaborated with UX/UI interns to design intuitive user interface
- Built wireframes and screen designs using Sketch
- Created interactive prototype with InVision for user flow validation
- Developed iOS app using Swift for optimal mobile performance
- Implemented gamification elements to engage young users
- Presented prototype to PNC Digital Team for potential adoption